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Showing posts from November, 2026

The Conversations Around UX Are Changing. The Fundamentals Aren't

It's been a while since I've written a blog post. I've been busy sharing my UX expertise in some different ways: working with business owners, teaching in boot camps, leading HOP sessions, and speaking with people outside the traditional design world. The topics may be different, but they all come back to the same thing: UX isn't just for designers. Different Audiences, Different UX Conversations Through my HOP sessions, I've been talking with UX professionals about topics that go beyond the design process, like the differences between freelancing and contracting. I've also been taking my So You Want to Freelance: The Good, the Bad, the Ugly blog series and expanding it into conversations with other UX professionals. I've also been working with business owners, helping them understand why their websites aren't converting and whether they actually need a complete redesign or a UX professional who can identify what's getting in the way. These are diff...