When the Solution Gets Ahead of the Problem
You’re on a discovery call with a new client when the conversation shifts toward AI. The meeting starts the way most do. You walk through their platform, their users, and where people tend to get stuck in the current workflow. Some steps feel repetitive. Some tasks are still too manual. Support requests keep circling the same questions. As you dig a little deeper, a few constraints start showing up in the conversation too. They don’t want to add complexity for users. They don’t want anything that feels confusing or “too technical.” At the same time, they want the experience to feel faster. More efficient. Less manual. Both ideas sit in the same sentence, like they naturally belong together. Then the client brings up AI. Not as something they’re exploring. More as something they already expect to include. They ask about your experience with it. You pause for a second. You explain that you’ve used tools like ChatGPT and Claude in your own workflow. Research. Thinking through...