Why UX Feels Harder After You Know the Rules
A designer has just joined a product team. They know the rules: research first, define the problem, map flows, test solutions. They’ve shipped work before, felt confident in their craft, and trusted the process. Now, they’re handed a project already in motion. The research is solid, but incomplete. As they read through it, it offers direction, not certainty. Some insights clearly point to user needs, while others raise new questions that were never fully answered. It’s usable, but it doesn’t provide the clarity they’re used to starting with. The foundation feels slightly uneven — and they notice it immediately. As they move into the design work, that feeling follows them. Some screens already exist. Some decisions were made before they arrived. Not everything is documented. The team is moving forward anyway. There isn’t a clean slate or a clear starting point — just a series of open threads that need to be picked up. For a designer used to defined sequences of steps, this is u...